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Urgent vs. Important are Not the Same: How to Prioritize Properly

Most professionals keep busy each day with urgent tasks like emails, phone calls, or interruptions. This keeps you from focusing on what’s important to reach your goals. Here’s the difference between urgent and important tasks, …
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PPC vs. SEO: Which is the Better Lead Generator for Your Business?

PPC (Pay-Per-Click) Google Ads and SEO (Search Engine Optimization) are common marketing strategies and great ways to drum up leads for your business. But PPC and SEO differ in some key ways and are best …
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Tips to Polish Up Your LinkedIn Presence (And Why You Should)

LinkedIn is a powerful place for professional networking, job searching, and new business acquisition. Here are a few ways to polish up your business and personal profiles to make the most out of it.
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How to Achieve Work-Life Balance as an Entrepreneur

Entrepreneurship is exciting, but when you work for yourself, it’s difficult to disconnect at the end of the day. But work-life balance is important and helps you achieve things that are important both personally and …
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Coworking Space vs. Working from Home: What’s Better for You?

Today, there are many flexible work options for remote employees to choose from, with coworking space vs. work from home topping the list. Here’s a rundown of the pros and cons of each so you …
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The Best of Tucson: 13 Things to Do in July

Summer is in full swing here in Tucson in July, with plenty of things to do. Family-friendly events, outdoor activities, night markets, and lots of good food and drinks—here are 13 awesome things to do …
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Why Being Unavailable Helps Your Competitors [And How to Stop It]

These days, people expect to be able to get in touch with companies they do business with quickly. And if they can’t, they’ll go elsewhere. Here are some best communication practices for businesses to implement …
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Short-Term Lending: Understanding the Benefits and Risks for Small Businesses

Short-term lending is an attractive option for small and medium-sized businesses because they’re quick and convenient. But they also have high interest rates and can lead to potential problems fast. Here are some of the …
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Google Analytics for Small Businesses: What to Track and How to Get Started

Google Analytics is one of the best free tools for small businesses to boost their marketing efforts. Here’s an overview of what it’s all about, how to get started, and what metrics you should be …
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Spread the Word: 8 Clever Ways to Promote Your Small Business in 2022

Small business owners who want to boost their business need to think outside the box and get creative with their marketing. Here are eight clever ways to promote your small business in 2022 that will …